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      編者按:

      當前不僅旅游業正面臨轉型升級,旅游景區也面臨從傳統觀光逐步轉向度假與休閑結合,關注重點從靠景吃景轉向更加符合市場需求,景區產品從同質化到特色化升級、單一的門票經濟到收益模式多元化等發展趨勢。如何適應新形勢,新常態,都對當前旅游景區運營管理提出了變革和挑戰,旅游景區的運營管理開始由粗放化進入專業化,規范化,精細化。

      研究院介紹 /Introduce

      大地風景文旅研究院(BES Culture & Tourism Research Institute),作為大地風景文旅集團智囊中樞,始終致力于三大目標:一是在集團化運作框架內,為各事業部、分子公司提供技術服務和支持;二是作為公司的教育分享平臺,對內部員工和外部學員進行在線教育培訓;三是通過定期發布深度研究成果,成為業界有影響力的研究機構,助力文旅行業的創新與發展。

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